Coming Soon: Film Trailers and the Selling of Hollywood Technology

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The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era. The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer, and short previews are also a vanguard for emerging techlogy and visual techniques. This book demonstrates how the trailer has educated audiences in new film techlogies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod.

The impact and use of new techlogies and the evolution of trailers beyond the big screen is followed into the digital era. Johnston is a lecturer of film and television studies at the University of East Anglia.

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Moving Pictures and Advertising. Promos, Spoilers and Other Media Paratexts. New York University Press, The Art of Anticipation: University of Edinburgh, Coming to a TV Near You. Film Trailers and the Selling of Hollywood Technology.

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University of Texas Press. The Promotional Genre of Film Trailers: Persuasive Structures in Multimodal Form. A Handbook of Strategies and Tactics. Why college students chose to see their most recent film. Biltereyst, Daniel, Mathjis, Ernest. Mathjis eds , Watching the Lord of the Rings: Peter Lang, , pp.

Keith M. Johnston's Coming Soon: Film Trailers and the Selling of Hollywood PDF

Moving Pictures and Advertising , eds. Essays in Popular Americana. Gary Don Rhodes, McFarland, Corliss, Richard.


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