Advanced Location-Based Technologies and Services

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The adoption of smartphones gives retailers an opportunity to leverage their existing Wi-Fi network to extract actionable location data. In-store experiences are dramatically improved through the adoption of the most advanced location-based solutions that allow for an array of analytics. This results in better customer experiences as well as operational effectiveness.

Advanced Location-Based Technologies and Services | Taylor & Francis Group

With analytics from your loyalty app, you can focus attention on items your best customers purchase to keep them stocked. By providing visualizations, dwell times and other metrics, analytics can tell you whether temporary displays are attracting purchases, or are an annoying traffic impediment, so you can take appropriate action. Clearly, the faster an underperforming display gets remediated, the faster sales get made.

Longer term, visualizing what works best, in which locations and at what time of year, can help you replicate successes to maximize daily and seasonal sales. You can rapidly take advantage of new experience innovations already in the pipeline to keep you ahead of your competition. A frustrating experience could be the ultimate deal-breaker.

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More sophisticated location solutions go further by offering assistance empowerment, also known as location sharing. With this capability, customers can consult your shopping app to visually find nearby associates if they want help. If the associate is occupied, they can respond with an availability estimate while also suggesting the consumer continue shopping because the associate can find them.

With location-based services, all employees — including minimally-trained seasonal workers — can quickly assist customers or restock goods, minimizing two perennial productivity drains. When an associate needs help, find-a-friend works the same way for them. The main advantage is that mobile users do not have to manually specify ZIP codes or other location identifiers to use LBS, when they roam into a different location. GPS tracking is a major enabling ingredient, utilizing access to mobile web. There are a number of ways in which the location of an object, such as a mobile phone or device, can be determined.

With control plane locating, sometimes referred to as positioning, the mobile phone service provider gets the location based on the radio signal delay of the closest cell-phone towers for phones without GPS features which can be quite slow as it uses the 'voice control' channel. This technique was the basis of the E mandate and is still used to locate cellphones as a safety measure. Several categories of methods can be used to find the location of the subscriber. Sony Ericsson 's "NearMe" is one such example. It is used to maintain knowledge of the exact location, however can be expensive for the end-user, as they would have to invest in a GPS-equipped handset.

GPS is based on the concept of trilateration , a basic geometric principle that allows finding one location if one knows its distance from other, already known locations. A low cost alternative to using location technology to track the player, is to not track at all. This has been referred to as "self-reported positioning". It was used in the mixed reality game called Uncle Roy All Around You in and considered for use in the Augmented reality games in This application allows a person to access information based on their surroundings; especially suitable for using inside closed premises, restricted or regional area.

Another alternative is an operator- and GPS-independent location service based on access into the deep level telecoms network SS7.

Location Based Services in LTE - An Overview on Technology & Test Solution

This solution enables accurate and quick determination of geographical coordinates of mobile phone numbers by providing operator-independent location data and works also for handsets that are not GPS-enabled. Many other local positioning systems and indoor positioning systems are available, especially for indoor use.

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Location-based services may be employed in a number of applications, including: This can be especially useful when dialing an emergency telephone number — such as enhanced in North America , or in Europe — so that the operator can dispatch emergency services such as emergency medical services , police or firefighters to the correct location. European operators are mainly using Cell ID for locating subscribers. This is also a method used in Europe by companies that are using cell based LBS as part of systems to recover stolen assets.

Rave Wireless and other companies with location based offerings are powered by a variety of companies, including Skyhook Wireless , [29] AlterGeo [30] and Xtify. Currently there are roughly three different models for location-based apps on mobile devices. All share that they allow one's location to be tracked by others.

Each functions in the same way at a high level, but with differing functions and features. Below is a comparison of an example application from each of the three models.


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Mobile messaging plays an essential role in LBS. Messaging, especially SMS, has been used in combination with various LBS applications, such as location-based mobile advertising. A classic example of LBS applications using SMS is the delivery of mobile coupons or discounts to mobile subscribers who are near to advertising restaurants, cafes, movie theatres. The Singaporean mobile operator MobileOne carried out such an initiative in that involved many local marketers, what was reported to be a huge success in terms of subscriber acceptance.

It is based on the individual's one time consent to participate in these services Opt In. The bill specifies the collecting entities, the collectable data and its usage.

Advanced location-based technologies and services

The bill does not specify, however, the period of time that the data collecting entity can hold on to the user data a limit of 24 hours seems appropriate since most of the services use the data for immediate searches, communications, etc. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

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Location-Based Services - The Next Technology Evolution for the Middle East's Retail Industry

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