Online Marketing Tips for Small Businesses
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There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed. Find a study that relates to your industry and polish it up. Highlight the most important or interesting parts of the study , add images, crank out some charts, and make your own thoughts and predictions based on the data. For government data, check out data. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized.
Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Turn a webinar into a video tutorial. Transform a collection of blog posts into an ebook. Develop a Customer Referral Program. Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.
Really tight on budget? Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users. Not sure how to host a contest? Go with Rafflecopter — they make it super easy to set up a contest and embed the contest entry form on your website. Team up with a business related to your industry but not a direct competitor for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
2. Get Your Website Basics Right
Partnering with another business means twice as much notice. People pay big money for that kind of access! Apply Online for Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales. Local marketing can often be less expensive than massive online campaigns.
Here are 69 MORE ways to boost your business. Get yourself some snazzy business cards, then give them to every person you lay eyes on.
1. Research Competitors and Differentiate Yourself
Every handshake should come with a business card. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized.
We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more! Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards libraries, coffee shops, local colleges and adult ed centers. Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you for example, a restaurant might offer a free pizza party.
Check out 24 more restaurant marketing ideas here. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing e. Slowly nurture your subscribers via email until they are ready to become paying customers.
The Team Hallam Blog
Start your email campaigns with a free email marketing service like MailChimp. Car Magnets for the Company Car. One of the key stages when creating your Google Ads Search campaigns is selecting appropriate keywords. Google Keyword Planner has been updated on the new interface to help with this. Example showing the first stages of keyword research for a local plumber campaign. Content is still king and content marketing is an industry in its own right.
Your content will form an important part of your digital strategy. Video is an area that is growing at an incredible rate, and these statistics from HubSpot show why:. Also, an important stat which shows how important video is today is the fact that over 1. Local SEO is important if you are primarily a local business. There is a really comprehensive email marketing guide from Simply Business which ensures you cover all the essential email marketing questions. Some of which are:.
If you are struggling with this area or need to solidify your knowledge, you can also complete a free email marketing certification course from HubSpot. Social media marketing strategies are continuously changing along with constant platform updates. Focus on the social media platform most relevant to your business and where your customers are most active.
My colleague Elle works with local influencers to create share-worthy content for our clients. This is definitely an area of digital marketing that is growing, and perhaps your business should consider it too. For example, you could be within the food industry and have an influencer outreach strategy to help raise awareness of your brand by approaching local food bloggers. In conclusion, these tips should help your small business if you use the above digital strategies effectively. If you have any questions about any of these, contact the Hallam team.
5 Digital Marketing Tips for Local and Small Businesses
Kevin Kapezi has specialist experience in Digital Marketing Strategy. As well I think that the most powerful way to differentiate yourself and to get ahead, is by… Also… 1. When often people have every piece of the puzzle, but refuse to put the pieces together. People miss out on one, and often both. When you create some great blogs posts, as the one above, people LOVE that and follow you for it. Quality content and being consistent is important, especially with how much content is out there on the web, you can immediately stand out if your content is better researched.
Twitter is an ideal platform for social listening and we have tips detailed in the above post on how you can use this as part of your digital strategy. As a small business you would need to write about content that your target audience would appreciate, adds value and is likely to be shared. As part of a wider link building strategy, you are able to gain some natural links which will boost your SEO efforts. I think there is not enough content online explaining how to effectively improve Google business profile, and some of the points you made are really spot on and helpful in practice.
Hopefully this can help you or others improve on one of the fundamental building blocks of SEO — Google My Business profiles.
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Concerning page load time, is it only pictures on the page that can take the majority of the page size and cause slow loading? And how can I compress pictures without affecting its quality? In terms of improving page load time, large image files are usually the easiest to spot. However, there could be other issues. We have a blog post that explains how to optimise your images for the web and maintain qulaity. GTmetrix is a great tool to see what else could be slowing down your site.
You can spot if any plugins, files etc might be slowing down your site. Thanks Kevin for sharing this wonderful article. Actually i want to do digital marketing of my business, so i was looking for the information like this. This is absolutely fantstic blog that i have ever read. You have covered almost all the points related to digital marketing. Please keep sharing info like this. Thank you for this nice article.
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business.
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However, with affordable digital marketing tactics, small businesses can get more for their marketing spend. Everyone needs to read this before starting a digital marketing business online. This blog was… how do I say it? Your email address will not be published. View all case studies.