Resorts: Management and Operation
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This completely practical guide features thorough coverage of: Ski areas, golf and tennis resorts, spas, theme parks, gaming, and more Resort design principles and practices Marketing the resort experience Resort economics Guest activity format structure, management, and evaluation Filled with industry examples that illustrate problems and solutions, Resorts: Management and Operation provides in-depth knowledge of a broad spectrum of issues and gives readers the indispensable preparation and confidence they need to achieve success in one of the world's most glamorous and demanding industries.
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Digital Media Marketing Hotels: Wiley; 3 edition September 21, Language: Related Video Shorts 0 Upload your video. Share your thoughts with other customers. Two chapters aredevoted to each of the various resort types.
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The first chapters ofeach resort type focuses on development issues with the impact onoperations noted throughout. The second chapter in each resort typedeals with guest profiles and management issues. The second sectionhighlights what makes managing a resort different from managing a'regular' hotel. The final section features a newly expandedchapter on spas, pools, and indoor water parks along withindividual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.
Hardcover , pages. Published September 21st by Wiley first published To see what your friends thought of this book, please sign up.
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